At UnitedShare, we are redefining energy conservation by recognizing that every individual—especially tenants—plays a crucial role. Operating in an untapped market, we offer a novel approach which integrates cutting-edge technology, secure data management, and strategic partnerships into one integrated Platform as a Service (iPaaS). Join us in this unique movement and help shape a sustainable and impactful future for energy savings, where tenants are at the forefront of making a significant environmental difference.
In Germany and across the EU, energy-saving solutions often miss a critical factor: tenant behavior. While most efforts focus on technological upgrades or landlord-driven initiatives, tenants‘ behavior—the actual end-users—are frequently neglected. This oversight represents a blue ocean—a vast, untapped market with minimal competition—where UnitedShare is pioneering a groundbreaking approach.
What Sets Us Apart:
Minimal Direct Competition: The current market is saturated with solutions aimed at landlords and building infrastructure. UnitedShare is the first to focus on tenant-driven energy savings, positioning us as pioneers in a largely untapped space.
Scalable and Sustainable: Our platform is designed to grow, with the potential to expand from Germany into Europe and beyond. By addressing tenant engagement, we open up new opportunities in energy conservation.
Strong Competitive Moat: UnitedShare is built on 2.5 years of intensive R&D, with an investment of €1.5 million, giving us a strong competitive edge that makes it difficult for others to replicate our platform quickly.
UnitedShare's business model is designed to create multiple revenue streams, ensuring both scalability and sustainability. Our approach is centered around three key components:
iPaaS Solution for Property Owners: UnitedShare offers its platform to property owners as an Integrated Platform as a Service (iPaaS) solution. This model includes a one-time installation fee and recurring monthly fees for platform usage. By providing our low energy-consuming platform and mobile application we ensure property owners benefit from enhanced energy efficiency and increased property value while tenants gain access to valuable microservices, creating a sustainable revenue model for both parties.
Recurring Revenues through Microservices: Additionally to the monthly fees, our platform collaborates with third-party providers, featuring a growing platform of microservices, such as smart lockers and tool rentals. Tenants can access these services on a pay-per-use basis, generating recurring revenues for UnitedShare through transaction commissions from these providers. This model creates a continuous income stream while enhancing tenant engagement.
Monetizing CO₂ Savings: UnitedShare capitalizes on the CO₂ savings achieved through our platform by trading them in the carbon markets. This monetization not only aligns with global sustainability goals but also transforms environmental responsibility into a tangible financial asset. By creating this additional revenue stream, we reinforce our commitment to both environmental impact and long-term profitability.
The Real Estate industry faces a sustainability crisis, with new EU regulations mandating full decarbonization by 2050, leading to significant costs and risks for property owners and tenants.
UnitedShare offers an innovative platform that uses AI and token rewards to drive energy savings, increase property values, and reduce CO₂ tax penalties, presenting a lucrative opportunity in sustainable Real Estate technology.
UnitedShare was co-founded by Laurelie Martin and Dr. Mike Baumgart, two distinguished experts in their respective fields, bringing together decades of experience in Real Estate and technology.
Buildings account for 40% of energy consumption in the EU and contribute 35% of energy-related greenhouse gas emissions. With 80% of residential energy used for heating, water, and electricity, there's an urgent need to reduce consumption. However, 50% of potential energy savings depend on changes in tenant behavior, which remains a significant obstacle. Additionally, 41 million multi-residential buildings across the EU have yet to be renovated, exacerbating the issue.
The EU aims for a fully decarbonized building stock by 2050, as mandated by the Energy Performance of Buildings Directive 2024. The EU Green Deal and the Fit for 55 package introduce stricter sustainability requirements, including a new emissions trading system. In Germany, a CO₂ tax penalizes owners of energy-inefficient buildings, while the EU Taxonomy Regulation 2020 demands transparency in the sustainability of Real Estate investments.
of worldwide CO₂ emissions are Real Estate related
of these emissions are due to consumption
Brown discount - Buildings with poor energy efficiency are penalized with price reductions of up to 50 %
The result is higher costs for tenants and Real Estate owners, alongside a significant risk of asset value loss due to inadequate sustainability measures.
UnitedShare transforms energy management in the Real Estate industry through an innovative Integrated Platform-as-a-Service (iPaaS). By utilizing AI-driven personalized recommendations, we motivate tenants to reduce their energy consumption by up to 25%. Our unique token reward system further incentivizes tenants, turning energy-saving behaviors into valuable tokens. These tokens can be used to access sustainable microservices within our marketplace, which further contribute to energy savings, fostering a community focused on sustainability.
Energy / CO₂ reduction
due to changed tenants’ behavior
up to 25 % less
Cost saving
less CO₂ tax penalty for owners
up to 65 % less
Value increase
Real Estate value increases
up to 15 % immediately
The financial benefits are significant. Property owners can achieve up to a 65% reduction in CO₂ tax penalties and see an immediate increase in Real Estate value by up to 15%. UnitedShare's approach not only reduces costs but also mitigates the risk of asset value loss due to inadequate sustainability measures.
UnitedShare's solution extends beyond individual buildings. By recording and reducing energy consumption across entire portfolios and securing savings on the blockchain, we create a transparent system for tracking and monetizing energy efficiency. This integration with Web3 technologies and NFTs turns energy savings into a tangible financial asset.
In summary, UnitedShare provides a comprehensive, AI-powered solution that addresses the sustainability challenges in the Real Estate industry. Our approach offers a triple-advantage: for tenants, it means enhanced living conditions and cost savings; for property owners, it translates to increased property value and better ROI; and for the environment, it results in lower emissions and a healthier planet.
Laurelie Martin is a visionary entrepreneur with over 20 years of strategic leadership in technopreneurship and Real Estate. She excels in integrating advanced technologies to optimize business processes and develop innovative Real Estate and portfolio strategies, driving the digital transformation of the industry. Her comprehensive expertise spans project development, property management, marketing, and optimization through renovation and repurposing. As Co-Founder of UnitedShare, Laurelie leverages her deep knowledge in property valuation to create significant synergies in sales. Motivated, communicative, and goal-oriented, Laurelie continuously drives the growth and innovation of the company while fostering a positive and productive work culture.
Dr. Mike Baumgart is an accomplished software engineer and AI expert with over 30 years of experience in practical application and research. With a background in big data, cloud computing, artificial intelligence, and blockchain, Dr. Baumgart has been at the forefront of technological innovation. As Co-Founder of UnitedShare, he ensures the company’s IT infrastructure is state-of-the-art, scalable, and sustainable. His career highlights include leading roles in developing complex cloud solutions and managing infrastructure projects that combine technical excellence with innovative applications. Dr. Baumgart’s extensive experience and leadership guarantee that UnitedShare remains at the cutting edge of technology in the Real Estate sector.
The founders are supported by a young, motivated team that includes a cloud expert, a programmer, a marketing specialist, and a back-office organizational talent. This dynamic team combines over 20 years of Real Estate expertise and 30 years of IT proficiency, ensuring UnitedShare is well-equipped to merge Real Estate with digital innovation in the PropTech industry.
25 Apartments
This is our latest property, which is currently in the final stages of completion.
Here we can exploit the full potential of UnitedShare.
We're a team of dreamers and doers. Together, we dream of a cleaner world with more convenience and freedom for everyone. And we do everything to make that happen—refurbishing, recycling, sustainable products, and providing flexible service. We help around the house in a new way. More sustainable, smarter and 100% carefree.
Together with its partners, Disu.CITY is making a quantum leap towards the digital and sustainable transformation of existing properties.
From conception to implementation, selected digital vehicles are used to drive decarbonisation in existing properties, transport and education. With the help of standardised documentation, disu.CITY enables "participative data transfer" without media discontinuity and automated, which makes it possible to implement exponential dynamics in the green transformation of the real estate industry. We have decided to cooperate with UnitedShare GmbH to implement the tenant app for sharing concepts, energy monitoring and social interaction. In Q1 2024, we will start implementing the first joint project at the Delmenhorst site, a residential quarter with 20 multi-party houses. We are planning to realise a gross floor area of 1,000,000 m2 together with our partners in Germany from 2025 in the form of serial refurbishment. We are delighted to have found a competent partner in UnitedShare GmbH for the implementation of the digital solution and look forward to a successful collaboration.
The research tax allowance supports companies in their research activities regardless of size, legal form and sector. R&D projects from the following categories are eligible:
basic research
industrial research
experimental development
With the BSFZ seal, UnitedShare can demonstrate their innovative competence to the outside world.
The seal is awarded exclusively by the Certification Body for Research Grants (BSFZ). UnitedShare received the seal from the BSFZ because we are eligible for funding through the research allowance. The BSFZ confirms that they UnitedShare is conducting research and development.
CREATOR⎪ACCELERATE⎪ACCESS - THE SOUL OF TECH ECOSYSTEM | ROLE-MODEL CREATOR.
"We invest in the human capital and the ecosystem can lift itself up"
WLOUNGE is a Berlin-based organization that serves as a connector, enabler, and empowerment for women in business and technology. With over 20 years of experience in founding companies, fundraising, and early and growth-stage investment, WLOUNGE has become a key player in the German Tech ecosystem and globally.
As the creator of the Tech Awards, WLOUNGE opens the stage for UnitedShare to lead the PropTech category with CEO Laurelie Martin on the jury.
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